Project Description
Brand and Visual Design Language Strategy for Tennis Racquets
In a saturated market the importance of differentiation through brand strategy and design language is critical.
StudioFYNN consulted with Wilson to help create distinctive brand statements and product segmentation. Working closely with Wilson, we defined new areas for genuine innovation and competitive advantage through brand evolution and design.
Our work focused on broadening the horizons of how we create visual design language to connect with wider consumer audiences, fashion and trends.
Opportunities we also identified based on how the brand resonates with consumers on and emotional level through image association and brand ambassadors to actual performance, user experience and product attributes.
Services & deliverables:
– Secondary research
– Brand DNA evolution
– Fashion and trend analysis
– Product segmentation
– Brand and design opportunity identification