Oracle

Understanding how brand values connect by association (advertising and communication) and manifestation (products and services) is critical to implementing brand values successfully across all aspects of a business.

StudioFYNN recently completed a research, design and branding workshop for Oracle. The objective was to understand how to integrate and promote the value of Oracle hardware design into current and future data center environments.

The project initiated with of a research phase to understand the evolution of the data center and how product design not only impacts the immediate functional requirements but also how it can be a vehicle to communicate the wider notion of technology and the representation of progress. StudioFYNN then guided a workshop with Oracle’s design and human factors teams concluding with a strategic roadmap for future product design programs and initiatives.