Project Description
The Covid 19 pandemic has brought both crisis and opportunity to many businesses, the key to successfully navigating these unprecedented times is to understand how to realign business focus and strategy to address the future that has arrived early.
Across many industries the market needs that we thought were a decade away are here today forcing a strategic ‘fast forward’ to remain competitive.
StudioFYNN partnered with Flexsteel to develop new brands and product line offerings from the ground up to serve a new post pandemic market landscape. These brand and products would also serve to expand Flexsteel market share into previously untapped market territories.
Our work for Flexsteel revealed the substantial cultural and demographic shifts of the post pandemic world providing comprehensive research, strategic and creative services to reframe the thinking, investment and responses.
Services & deliverables:
– Primary (ethnography) and secondary research,
– Research logistics management
– Research participant recruitment
– Photo & video documentary
– Data Analysis
– Data Visualization
– Competitor analysis
– User Experience journey mapping
– Synthesis and opportunity frameworks
– Conceptual product ideation
– Market segmentation & buyer personas
– Brand DNA defintion
– Brand identity design
– Social media strategy and assets