Project Description
By combining photographic documentary techniques with ethnographic research we provided engagement with the consumer in deeply empathetic and insightful ways.
Mexico is one of Coca Cola’s most significant markets therefore gaining deeper insights into consumer values and behavior is central to increasing sales and portfolio value while also understanding how to play a positive role in the community and for the environment. We studied the lives eight people across a wide range of professional and socio economic backgrounds, both in their homes and workplaces to learn what really matters to them and how brands can better serve and align.
Understanding what people value and what makes them tick is key in developing new products, services and campaigns. StudioFYNN’s process of research and visualization rooted in photojournalism provides deep insights into the cultural and social dynamics that impact a product or brand. Our advanced level of documentary also brings the research journey to life and helps share the reality of everyday life with the key stakeholders in the organization.
The project provided detailed and consolidated consumer profiles leading to a structured foundation for product innovation, brand evolution and campaign development.
Please contact us to learn more.
Services & deliverables:
– Primary (ethnography) and secondary research
– Logistics management
– Candidate and company profiling and recruitment
– Photo and video documentary
– Consumer profiling and consolidations
– Synthesis for brand, marketing, campaign, and design responses