Project Description
By employing the photographic techniques and curatorial methods utilized in photojournalism we provided engagement with the consumer in deeply empathetic and insightful ways.
Mexico is Coca Cola’s 2nd largest markets therefore gaining deeper insights into consumer values and behavior is central to increasing sales and portfolio value while playing a positive role in community and the environment.
Understanding what people value and what makes them tick is key in developing new products, services and campaigns. StudioFYNN’s process of research and visualization rooted in photojournalism provides deep insights into the cultural and social dynamics that impact a product or brand.
The project provided detailed and consolidated consumer profiles leading to a structured foundation for innovation and brand development.
Services & deliverables:
– Primary (ethnography) and secondary research
– Logistics management
– Candidate / company profiling and recruitment
– Photo and video documentary
– Consumer profiling and consolidations
– Synthesis for business, marketing and design responses