Project Description
Understanding how cultural and geographic differences influence design outcomes is key to developing new opportunities.
STUDIOFYNN undertook a competitive design analysis study of the US market for Munich based Bosch Siemens Home Appliance Group.
The study involved the understanding of the competitive landscape in the US for White Goods and the product offerings of the major players in this field. STUDIOFYNN was tasked with bringing design insights for the US market and how these are addressed by current design and brand strategies of the competitors.
Services & deliverables:
– Competitor research and product analysis
– Identifying centers of design excellence
– Identifying areas and sources of design talent
– Geographic recommendations for establishing US design presence