Journal

“There is nothing in this world that does not have
a decisive moment”
Cardinal de Retz (b.1613 – d.1679)

The entry of multinational companies in emerging markets has created a surge in economic activity and has redefined globalization. Multinationals are no longer considered marginal to an emerging market’s economy, instead they are seen as a source of market competition and industrial growth. Open economies with skilled workforces and good growth prospects tend to attract larger amounts of foreign direct investment than closed, highly regulated economies.

It is difficult to decide the correct connotation of the word jugaad. While some view it as a quality of a genius, some reject it on grounds of improper quick-fix. Some people also believe that DIY had its origin in jugaad. But in my opinion, jugaad roots from lack of a better option or resources, or from the mindset of having just about what serves the purpose. If any solution to a problem leads to saving money, time or resources, it would be called jugaad. It uses objects in ways they were not meant to be used but come together to serve the purpose. 

STUDIOFYNN recently completed a major research program to identify Indian market opportunities for Steelcase WorkSpace Futures. The objective of the study was to identify cultural indicators, patterns, behaviors and markers that are unique to the Indian context around which business and design strategy can be formulated.

India is a relatively unexplored territory for multi national contract furniture companies, it is estmated their combined offerings may capture less than 2% of the market.

Design and brand, a necessary partnership to better compete in new market arenas.

Designers today are called to face new challenges due to the growing complexity of industrial design projects. Companies have to compete against bigger competitors, huge markets, consumer fragmentation, rapid technological development and also a new sustainable approach.

The idea of inclusive and participatory systems in business may not be particularly new but it is one that may have been harder to realize than other business practices. The Bangladeshi economist Muhammad Yunus, founder of the Grameen Bank, Nobel peace prize winner, author of Banker to the Poor, World Without Poverty and Building Social Business is someone who has dedicated a great deal of energy developing economic theory and business models that may leads us to new horizons of how we conduct business with more mutually beneficial results for the participants.

The influence of culture on contemporary design is a complex affair but the significance of cultural value translated into products has long been relevant and is often the component that defines the meaning and points of distinction. If one is to consider a wider definition of product such as the term artifact (the product of man) then the historical and anthropological nature or objects can be more clearly observed.

The subject of literacy is one of great importance to all societies and cultures concerned with the Idea of advancement. Over the decades and millennia the preoccupation with literacy manifest in institutions of education and business models that require the brightest of the bright to maintain their competitive advantages.

STUDIOFYNN recently completed an analysis of the private office space and the potential for innovation and new solutions in this category for the Details division of Steelcase.

Design for the private office entails a deep analysis of the influencers that come into play in these environments. Assumptions that only status applies in such contexts often results in ostentatious displays and solutions that only scratch the surface of what really governs personal esteem, efficiency and well being.

STUDIOFYNN recently undertook a competitive design analysis study of the US market for Munich based Bosch Siemens Home Appliance Group. 

The study involved the understanding of the competitive landscape in the US for White Goods and the product offerings of the major players in this field.  STUDIOFYNN was tasked with bringing design insights for the US market and how these are addressed by current design and brand strategies of the competitors.

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