Journal topic: Design & Branding

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StudioFYNN receently completed the sustainability communication campaign for Coca Cola. We created a strategy and full suite of communication / content assets for external audiences of consumers, investors/stakeholders and civil society.

The emergence of the smart bathroom and the ecosystems of IOT provide a platform for many new product opportunities.

StudioFYNN consulted to Kohler to explore multiple user experience scenarios to push the boundaries of how the user can interect with the physical and digital experiences a smart bathroom can facilitate.

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A short one minute video to communicate the meaningful and poetic aspects of Landscape Forms design solutions and the deeper human experience of connecting with each other in outdoor spac.

The visual narrative is based on abstract representations of the landscape taken from aerial perspectives moving from footage from the International Space Station to nature and public spaces where Landscape Forms products and experiences reside.

StudioFYNN designs and facilates workshops and design thinking sessions for clients.

We recently consulted to GBG to apply the design thinking innovation process to the problems and opportunities related to fashion, over comsumption, waste and the circular economy.

We used our research process to establish points of view and collate critiacal infomation and data, we then developed the workshop to seek and define new business, brand and design opportunities within the framework of the circular economy.

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STUDIOFYNN recently completed new play area design concepts for McDonalds Concept & Design team. The ‘Art of Play’ is a design program primarily intended as a global platform with considerations for evolving restaurants and markets. The conceptual solutions defined a unique brand statement differentiating McDonalds from it competitors through ‘ownable’ brand elements and experiences.

In a saturated market the importance of differentiation through brand strategy and design is critical.

StudioFYNN consulted to Wilson to help create distinctive brand statements and segmentation. Working closely with Wilson, we defined new areas for genuine innovation and competitive advantage through brand evolution and design.

StudioFYNN recently completed a research, design and branding project for Oracle. The objective was to understand how to integrate and promote the value of Oracle hardware design into current and future data center environments.

Currently the topic of much debate, wearable devices represent a new era in our relationship with technology. Below are ten considerations to explore some of the parameters of a complex debate as technology becomes an ever closer companion in the human realm.

1. Precedents

"Problems cannot be solved at the same level of awareness that created them"

Albert Einstein.

Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?

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