Understanding and translating cultural rythyms through ethnography and analytics is central to StudioFYNN's methodology.
We recently completed and extensive research and strategy project for HNI corporation involving both primary and secondary research across the United States. The purpose was to understand how the value systems and behaviours of Millennials will impact and dicate the future of work practice and the design office environments and products.
STUDIOFYNN recently completed new play area design concepts for McDonalds Concept & Design team. The ‘Art of Play’ is a design program primarily intended as a global platform with considerations for evolving restaurants and markets. The conceptual solutions defined a unique brand statement differentiating McDonalds from it competitors through ‘ownable’ brand elements and experiences.
StudioFYNN was recently commissioned by a global leader in the food and beverage industry to utilize our process of Cultural Visualization for research and consumer insights in Mexico. Our process was utilized in support of our client’s objective to increase profits, sales and portfolio value while playing a positive and significant role in community and sustainability issues.
StudioFYNN recently completed a research, design and branding project for Oracle. The objective was to understand how to integrate and promote the value of Oracle hardware design into current and future data center environments.
StudioFYNN recently completed a research and opportunity identification program for Steelcase Education Solutions. The project objective was to understand issues for power delivery and termination in higher educational environments and define new product opportunities by synthesizing the intangible and disparate elements of a complex problem into a tangible framework.
STUDIOFYNN recently completed a major research program to identify Indian market opportunities for Steelcase WorkSpace Futures. The objective of the study was to identify cultural indicators, patterns, behaviors and markers that are unique to the Indian context around which business and design strategy can be formulated.
India is a relatively unexplored territory for multi national contract furniture companies, it is estmated their combined offerings may capture less than 2% of the market.
Design and brand, a necessary partnership to better compete in new market arenas.
Designers today are called to face new challenges due to the growing complexity of industrial design projects. Companies have to compete against bigger competitors, huge markets, consumer fragmentation, rapid technological development and also a new sustainable approach.
STUDIOFYNN recently completed an analysis of the private office space and the potential for innovation and new solutions in this category for the Details division of Steelcase.
Design for the private office entails a deep analysis of the influencers that come into play in these environments. Assumptions that only status applies in such contexts often results in ostentatious displays and solutions that only scratch the surface of what really governs personal esteem, efficiency and well being.
STUDIOFYNN recently undertook a competitive design analysis study of the US market for Munich based Bosch Siemens Home Appliance Group.
The study involved the understanding of the competitive landscape in the US for White Goods and the product offerings of the major players in this field. STUDIOFYNN was tasked with bringing design insights for the US market and how these are addressed by current design and brand strategies of the competitors.