Journal archive February 2012

STUDIOFYNN recently undertook a competitive design analysis study of the US market for Munich based Bosch Siemens Home Appliance Group. 

The study involved the understanding of the competitive landscape in the US for White Goods and the product offerings of the major players in this field.  STUDIOFYNN was tasked with bringing design insights for the US market and how these are addressed by current design and brand strategies of the competitors.