Photographs and text by Shaun Fynn ; published by Princeton Architectural Press & Mapin Publishing, spring 2017.

StudioFYNN recently completed a research, design and branding project for Oracle. The objective was to understand how to integrate and promote the value of Oracle hardware design into current and future data center environments.

StudioFYNN recently completed a research and opportunity identification program for Steelcase Education Solutions. The project objective was to understand issues for power delivery and termination in higher educational environments and define new product opportunities by synthesizing the intangible and disparate elements of a complex problem into a tangible framework.

StudioFYNN was recently commissioned by a global leader in the food and beverage industry to utilize our process of Cultural Visualization for research and consumer insights in Mexico. Our process was utilized in support of our client’s objective to increase profits, sales and portfolio value while playing a positive and significant role in community and sustainability issues.

Currently the topic of much debate, wearable devices represent a new era in our relationship with technology. Below are ten considerations to explore some of the parameters of a complex debate as technology becomes an ever closer companion in the human realm.

1. Precedents

"Problems cannot be solved at the same level of awareness that created them"

Albert Einstein.

Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?

STUDIOFYNN recently completed new play area design concepts for McDonalds Concept & Design team. The ‘Art of Play’ is a design program primarily intended as a global platform with considerations for evolving restaurants and markets. The conceptual solutions defined a unique brand statement differentiating McDonalds from it competitors through ‘ownable’ brand elements and experiences.

Craft is a very complex unorganised sector within industry. Many crafts originated with the need for objects of daily use and were made out of materials available within close proximity. It was in many ways a beautifully structured work model that has been increasingly challenged, and distorted by the forces of globalisation.

Social realism is an art form or movement concerning itself with realistic reflections or interpretations of simple, everyday occasions or current political or socio economic events. Often considered a reaction to the earlier movement of romanticism, social realism confronts the truths underlying our ordinary existences in contemporary society.